The decoy effect
The decoy effect is a sales technique used in which item seems expensive but when put with a more expensive item the same item which first seems expensive and now seems reasonable.
Reference: Personali.com
The Dip theory
It is a theory by Seth Godin which talks about the dark phase between begginer's luck and professional success.The one who manages to pass this phase becomes successful. It depends on how much time is a person willing to give it time. If One doesn't want to give much time to a specific thind its better to quick and get on with another thing which one can spend time on. References: 1) https://thatsortedlife.com/blog/the-dip-seth-godin?format=amp
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